One of the forerunners in India’s budget hotel sector, Treebo Hotels have launched an incredibly simple but effective brand campaign “Perfect Stay or Don’t Pay”. This is a strategic initiative to show the public that one can associate great quality with Treebo Hotels and also expect a great stay at extremely reasonable prices.
Treebo is currently available over 80 cities and the campaign has officially gone live in the eight major cities Mumbai, Bangalore, Hyderabad, Chennai, Delhi, Goa, Jaipur, and Pune. Treebo is known for their cosy, comfortable hotels that offer great quality amenities and services that are ideal for the average budget traveller. They also offer two other categories of hotels called Treebo Select and Treebo Lite, that further customize guest experience, based on the needs of different travellers.
The major competition for budget hotel brands like Treebo is currently coming from a fast-changing competitive landscape with big names such as Oyo and FabHotels competing for the attention of the Indian Middle Class. In this situation, it is important that the brand makes bigger attempts at showing the public why their offerings are better. This is exactly what Treebo is trying to work towards with this campaign.
As the name suggests, ‘Perfect Stay or Don’t Pay’ is a 100% money-back guarantee offered to every guest staying at any Treebo property across the country. If guests were to experience any unpleasantness during their stay at a Treebo, all they would have to do is report discrepancies to the company’s Guest Delight service.
Complaints can be in regard to any of the following:
– If rooms are not arranged according to what was promised
– If complimentary breakfast wasn’t served
– If service was slow or clumsy
– If the hotel staff were not polite or helpful
– If any Treebo essentials, including AC (not in hill stations), TV, free WiFi, and branded toiletries
The team assures to get any issues in regard to these discrepancies rectified in 30 minutes. If this promise is not kept, the guest will get his/her money-back (maximum INR 1,200/- per booking). If you’re looking for more details on this offer, click here.
Treebo also has a great Rewards programme that lets guests earn points and more perks by booking on the official Treebo Hotels. Once guests have built up enough points, they are welcome to use these points on future bookings.